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BUYING BOOKS ONLINE
      According
to Internet analysts, sales of books online has leading positions in
sales volume and effectiveness of an online trade. Well known examples of existing and popular businesses in this area. The most famous and popular is probably the resource Amason.com.
     Now they say that if you do not know www.Amazon.com - then you're behind the times and do not often use the Internet. Today the Amazon to sell books to earn several hundred million dollars per quarter. This means that customers of the store are more than any other, as off-line and on-line store.
     Traditional bookselling
     As you know, to succeed in traditional trade books longstanding certain general requirements. This
is a sufficiently large retail space (shopping area) and the widest
choice of most book production, as demand for books on consumer
preferences more selective and sensitive than other products.
     It
is obvious that both these factors in real business are essential
articles of the costs - namely, that rent commercial and warehouse
space. To increase sales, store must offer the customer choice and provide a large flow of visitors. Thus,
the successful and sustainable development of the book business
requires significant and sustained capital investment that can not
afford not every entrepreneur. The
dynamics of business development in this case is determined by the
breadth of the consumer market, as the number of visitors, and the
breadth of choice of books.
     What advantages online bookstores?
     Theoretically,
the book business on the Internet with it competently development
should provide an economical solution to the problem of increasing
trade turnover. The problem of retail space in this case was withdrawn because the trading hall practically become the screen of your PC. In
this scheme of e-shop allows you to first obtain an order from the
buyer, then prepare it and deliver to the client, taking the goods from
the warehouse (which does not require a large stock), or ordered from
the missing products.
BUYING BOOKS ONLINE
      According
to Internet analysts, sales of books online has leading positions in
sales volume and effectiveness of an online trade. Well known examples of existing and popular businesses in this area. The most famous and popular is probably the resource Amason.com.
     Now they say that if you do not know www.Amazon.com - then you're behind the times and do not often use the Internet. Today the Amazon to sell books to earn several hundred million dollars per quarter. This means that customers of the store are more than any other, as off-line and on-line store.
     Traditional bookselling
     As you know, to succeed in traditional trade books longstanding certain general requirements. This
is a sufficiently large retail space (shopping area) and the widest
choice of most book production, as demand for books on consumer
preferences more selective and sensitive than other products.
     It
is obvious that both these factors in real business are essential
articles of the costs - namely, that rent commercial and warehouse
space. To increase sales, store must offer the customer choice and provide a large flow of visitors. Thus,
the successful and sustainable development of the book business
requires significant and sustained capital investment that can not
afford not every entrepreneur. The
dynamics of business development in this case is determined by the
breadth of the consumer market, as the number of visitors, and the
breadth of choice of books.
     What advantages online bookstores?
     Theoretically,
the book business on the Internet with it competently development
should provide an economical solution to the problem of increasing
trade turnover. The problem of retail space in this case was withdrawn because the trading hall practically become the screen of your PC. In
this scheme of e-shop allows you to first obtain an order from the
buyer, then prepare it and deliver to the client, taking the goods from
the warehouse (which does not require a large stock), or ordered from
the missing products.
     At that in this case the buyer can expect?
     First, it reduced the cost of purchase. If a business reduces the costs, then the price of goods should decrease.
     Secondly, convenience and breadth of choice of books of interest to the buyer. Storage
and predacha information on the availability, content and price,
available in book sales, with the use of Internet technology obviously
can make available a maximum necessary information for the buyer.
     And, finally, the third is the convenience of delivery. We
(in the sense of buyers) will no longer need to walk or go to the
store, look for it on the shelves of books by standing in line at the
cashier. Enough to make an order, delivery by mail or courier to your home. This payment can be made only after delivery of the order.
     The theoretical benefits are obvious.
     What we have in practice? Life example
     (Bookshop Bolero http://www.bolero.ru/index.html)
     Being engaged in the study of questions of Internet use, I was naturally interested in the publications related to this topic. After
several attempts to get an idea of commercially available books, I
realized that my choice of interesting literature in stores are usually
limited. To search all the city did not make sense. I decided to use the Internet.
     After
viewing several ranking e-commerce sites and submitted it the most
successful bookstores, my choice fell on bookstore Bolero. He
is one of the leaders of Russia's market of Internet commerce and among
the ten most visited and well-known Russian Internet-shops.
     Why I made this choice?
1. Interface,
site organization and information retrieval system seemed the most
simple and convenient, more precisely, it is available to absorb the
first time.
2. The
choice of literature, I'm interested in an order of magnitude superior
to conventional bookstores, and that I was interested.
3. Wide range of delivery options and a reasonable time to receive your order it is consistent with my expectations. (see website Terms of delivery)
4. Prices. Selecting
seven books from different areas of Internet use, I have established
order, taking into account delivery at the house, amounting to little
more than 500 rubles. Frankly, check the prices of these books in retail, I did not. Exclusively from time savings. By my estimates, comparing with the prices of similar publications, this amount is apparently not above the price at retail.
     Having done so, all the necessary preparations, I made the order.
     How can we evaluate the result?
     Since
the estimation of the result always depends on the expectations, I can
say that in principle, almost all of my expectations embodied in
practice.
Easy ordering.
Wide choice.
Transparency of information and documents as the site so at delivery.
Affordable price.
     The only thing that disappointed me - this delivery.
     On
the website you can read that when you order delivery courier courier
delivery time is from 1-st (Moscow) to 10 (Yuzhno-Sakhalinsk). At
the same time in the order confirmation I received after the
registration, indicate that the company will try to deliver your order
within 5 days. I live in St. Petersburg. As a result, I received my order only after ten days, almost as in Yuzhno-Sakhalinsk.
     In
principle, this is not a problem if the company informs you about this
beforehand, or at least in the process of order fulfillment. For example I received a confirmation of receipt of your order and confirmation that it is formed, by e-mail. In fact, my order is ready to send the ball the next day after its registration. What prevents inform the client of mail on the expected date of delivery? Client will be easier to manage your time.
     In short, everything works, but you need experience for correct use of all possibilities.
     Findings and
     Today, consumers already have ample opportunities use the Internet to select and purchase books and other publications.
     These opportunities are both in the global Internet community, and in the Russian-speaking parts of the network.
     Online booksellers can significantly reduce the cost of finding and acquiring your needed items as time and price.
     Wide range of options for delivery and payment covering virtually all the available regions.
     Risks associated with payment, if you select the appropriate option, virtually absent.
     Recommendations for consumers
     As
the prices of online retailers are specified excluding the cost of
delivery, then estimate the total cost can only be after the order and
the delivery option selected.
     It
should pay particular attention to the cost of delivery, especially to
somebody that did not get an unexpected surprise in the form of
contingency fees upon receipt of goods.
     When
order value of more than 500 rubles delivery costs, as a rule, have
little influence on the cost of each book, if a few books. In this case, most likely, the cost of purchased books will be lower than in retail.
     When
delivering an order for the house you have the opportunity to browse
books before paying and receiving and make sure that this is what you
need and what you ordered.
     If you think that you made a mistake in the choice, then the buyer has the right and opportunity to return this book. You are not obliged to pay and buy what you do not need.
     On
the procedure for the return of the book should pay extra attention to
not get into a conflict situation with a shop or service delivery. Perhaps it should first call the store if you are not sure of the choice. In this case, it should be noted, at whose expense shall return the book.
     When you return the entire order problems, the buyer almost should not be. If you decide to return only part of the order, rate, just in case, the cost of return delivery. You have to understand that it is cheaper - to return the entire order, to return only part of it or buy the full order?
     I recommend to pay attention to the time of delivery. If you like accuracy, please check delivery times for your address by phone. Unfortunately delivery is carried out is not always exactly in accordance with information received from web_the seller.
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